Tuesday, October 1, 2013

Need Support to Lift with Confidence

Brace up terminologies coming your way...

Support: A measure of the prevalence of an event x in a given set of N data points. Support is effectively a first level indicator of something occurring frequent enough (say greater than 10% of the times) to be of interest.

In the case of two correlated events x & y,

Confidence: A measure of predictability of two events occurring together. Once confidence is above a certain threshold (say 70%), it means the two events show up together often enough to be used for rules/ decision making, etc.

Lift: A measure of the power of association between two events. For an event y that has occurred, how much more likely is event y to occur once it is known that event x has occurred

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